About us

A New
Beach Experience

At Bagno Pietro, we are proud to offer a whole new beach experience with the launch of the first Family Resort Beach.

Until now, there was no concept specifically designed to provide families with an enjoyable and well-organized vacation. All of this, of course, without compromising the signature quiet of Forte dei Marmi. In fact, we’ve enhanced that peaceful vibe by creating spaces and projects for children, allowing the beach to remain a peaceful retreat dedicated to relaxation and serenity for all.

Tommaso Benedetti

“I’ve dreamed for years of creating a place of happiness and carefree moments, where hospitality and services for our guests don’t take away from the family-friendly atmosphere. A place to leave behind worries and the stresses of work, where children can build lasting friendships and create their best memories.
A place that caters to everyone’s needs while being innovative in its respect for both the environment and the traditions of Forte dei Marmi.
I’ve dreamed of the warmth of the sun, the caress of the salty air carried by the wind, with my feet in the sea and my gaze lost in the Apuan Alps.
Today, that dream becomes true: I present to you Bagno Pietro.”

 

Tommaso Benedetti

“I’ve dreamed for years of creating a place of happiness and carefree moments, where hospitality and services for our guests don’t take away from the family-friendly atmosphere. A place to leave behind worries and the stresses of work, where children can build lasting friendships and create their best memories.
A place that caters to everyone’s needs while being innovative in its respect for both the environment and the traditions of Forte dei Marmi.
I’ve dreamed of the warmth of the sun, the caress of the salty air carried by the wind, with my feet in the sea and my gaze lost in the Apuan Alps.
Today, that dream becomes true: I present to you Bagno Pietro.”

The interest in the local area is incredibly high, and all the products and services offered at Bagno Pietro come from partnerships with local businesses, such as the collaboration with Nardini Forniture, which designed and created the beach furniture alongside the owners. This collaboration resulted in custom pieces that combine maximum comfort with a strong focus on design and elegance.
There’s also great care and respect for the environment in general, with the color palette of the beach specifically chosen to reflect the eco-friendly soul of the establishment.
Attention is also given to the latest service innovations, ensuring the best possible experience for guests, while always respecting the traditions, the environment, and the peaceful vibe that defines Forte dei Marmi.
The Bendetti family, a local family with a long-standing tradition in beach services, had the vision for this new concept, blending decades of experience in beach hospitality with a deep knowledge of the local area.
Thus, in 2020, Bagno Pietro was born—The Family Resort Beach, named after the youngest member of the family!

Our concept

Family Beach

For families traveling with children Bagno Pietro offers everything needed to keep the little ones entertained with fun and educational activities, so they’ll never get bored at the beach.

The play area includes a mini soccer field, swings, wooden castles, ping pong, and foosball—perfect for kids to burn off their energy!

For those who love board sports the Pura Versilia surf school will be on-site all season, offering lessons in surfing, SUP, and skateboarding.

There will also be educational activities, like collecting and taking care of the vegetable garden to learn about nature’s rhythms and discover its wonders. In August, weekly workshops will include papier-mâché crafting, visits to the Fattoria Versilia, and fun animations for the kids.

Environmental Awareness

Green soul

The color palette used for all the furniture in the establishment was carefully selected, not by chance but to visually convey Bagno Pietro’s serious commitment to the environment, which is put into action through concrete steps.


Plastic usage has been drastically reduced, with the ultimate goal of becoming completely plastic-free. Waste separation is taken very seriously.


For the shuttle service, the choice was clear: a 100% electric vehicle, the Audi Q4 E-tron Sportback, is available free of charge for guests to travel to the town center or their accommodation.

Our concept

Family beach

For families traveling with children Bagno Pietro offers everything needed to keep the little ones entertained with fun and educational activities, so they’ll never get bored at the beach.

The play area includes a mini soccer field, swings, wooden castles, ping pong, and football perfect for kids to burn off their energy!

For those who love board sports the Pura Versilia surf school will be on-site all season, offering lessons in surfing, SUP, and skateboarding.

There will also be educational activities, like collecting and taking care of the vegetable garden to learn about nature’s rhythms and discover its wonders. In August, weekly workshops will include papier-mâché crafting, visits to the Fattoria Versilia, and fun animations for the kids.

Environmental Awareness

Green soul

The color palette used for all the furniture in the establishment was carefully selected, not by chance but to visually convey Bagno Pietro’s serious commitment to the environment, which is put into action through concrete steps.


Plastic usage has been drastically reduced, with the ultimate goal of becoming completely plastic-free. Waste separation is taken very seriously.


For the shuttle service, the choice was clear: a 100% electric vehicle, the Audi Q4 E-tron Sportback, is available free of charge for guests to travel to the town center or their accommodation.

Comfort & Relax

Our beach

The vision for our beach is classic, with an organized layout of just sixty tents occupying the entire space to offer every family comfort and convenience, while avoiding the chaotic situations you might encounter elsewhere.

Under the tent, guests can enjoy breakfast in the cool morning hours, have lunch, or simply relax during the golden hour with an aperitif in hand.

Comfort & Relax

Our beach

The vision for our beach is classic, with an organized layout of just sixty tents occupying the entire space to offer every family comfort and convenience, while avoiding the chaotic situations you might encounter elsewhere.

Under the tent, guests can enjoy breakfast in the cool morning hours, have lunch, or simply relax during the golden hour with an aperitif in hand.

Tasty dishes respecting tradition

Traditional seafood cuisine